FluffPo

The Internet Newspaper's General Asshattery

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Thanks for your Fluffpo blog. I’ve been increasingly disappointed in HuffPo and now I know it’s not just me thinking it’s terrible. 

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Oh HuffPo, you clever bastards. You’re in incredibly bad taste, but you’re also cultured. Good work, or should I say, bravo!

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From 1995 until about 2002 the same forces were trying to claim that Matt Drudge had no right to be doing what he was doing, which everybody now accepts as commonplace and accepted ­practice—AOL just purchased the Huffington Post for $315 million for replicating, on a left-of-center bent, what Matt Drudge does.

-Andrew Breitbart

Right wing conservative, who helped found Huffington Post, basically tells it like it is…Huffington Post is simply a mirror image of the worst shit on the right…with a left spin. Why expect anything better?

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I’m getting ready for a small vaca, so posting has slowed. I’ll be back in a few days with more material. In the meantime enjoy this fascinating headline from Huffington Posts LatinoVoices.

I’m getting ready for a small vaca, so posting has slowed. I’ll be back in a few days with more material. In the meantime enjoy this fascinating headline from Huffington Posts LatinoVoices.

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Two screenshots, two front pages, two news organizations…one has news.

Thanks for continually disgracing your base HuffPo. You make it pretty easy for us all to look like nut jobs. 

Two screenshots, two front pages, two news organizations…one has news.

Thanks for continually disgracing your base HuffPo. You make it pretty easy for us all to look like nut jobs. 

0 notes &

At the close of 2009, heading into 2010, Arianna Huffington and The Huffington Post pushed the idea of punishing the big banks, who took bailout money and were “too big to fail,” by moving your money to smaller banks.

Last week, over a pre-Christmas dinner, the two of us, along with political strategist Alexis McGill, filmmaker/author Eugene Jarecki, and Nick Penniman of the HuffPost Investigative Fund, began talking about the huge, growing chasm between the fortunes of Wall Street banks and Main Street banks, and started discussing what concrete steps individuals could take to help create a better financial system. Before long, the conversation turned practical, and with some help from friends in the world of bank analysis, a video and website were produced devoted to a simple idea: Move Your Money.
JP Morgan/Chase, Citi, Wells Fargo, Bank of America, Morgan Stanley, and Goldman Sachs may be “too big to fail” — but they are not too big to feel the impact of hundreds of thousands of people taking action to change a broken financial and political system. Let them gamble with their own money, not yours. Let’s turn big banks into smaller banks. We’ll all be better off — and safer — as a result.
Make it your New Year’s resolution to move your money. We can’t think of a better way to start 2010.

This is one example of how I believe Huffington Post will join or push any movement in an opportunistic way to garnish good will towards themselves, while also increasing their profile. They have no actual principles outside of making money.
Yeah…move your money America…in the meantime we’re going to take large ad dollars to completely whore up our front page with a giant interstitial ad for Chase. Oh…and how fucking hilarious is it that while the whole page is covered in Chase logos and money, the leading story is:

"THE 1 PERCENT DOCTRINE (WE’RE STILL YELLING): How The GOP Became A Party For The Rich"
You have got to be kidding me, right? Anyone who is going to The Huffington Post thinking that they represent the interests of the 99% and not the 1% at HuffPo are deluding themselves. The only symbol you represent to them is this one:
$
I wonder what small bank Arianna keeps her cash in?

At the close of 2009, heading into 2010, Arianna Huffington and The Huffington Post pushed the idea of punishing the big banks, who took bailout money and were “too big to fail,” by moving your money to smaller banks.

Last week, over a pre-Christmas dinner, the two of us, along with political strategist Alexis McGill, filmmaker/author Eugene Jarecki, and Nick Penniman of the HuffPost Investigative Fund, began talking about the huge, growing chasm between the fortunes of Wall Street banks and Main Street banks, and started discussing what concrete steps individuals could take to help create a better financial system. Before long, the conversation turned practical, and with some help from friends in the world of bank analysis, a video and website were produced devoted to a simple idea: Move Your Money.

JP Morgan/Chase, Citi, Wells Fargo, Bank of America, Morgan Stanley, and Goldman Sachs may be “too big to fail” — but they are not too big to feel the impact of hundreds of thousands of people taking action to change a broken financial and political system. Let them gamble with their own money, not yours. Let’s turn big banks into smaller banks. We’ll all be better off — and safer — as a result.

Make it your New Year’s resolution to move your money. We can’t think of a better way to start 2010.

This is one example of how I believe Huffington Post will join or push any movement in an opportunistic way to garnish good will towards themselves, while also increasing their profile. They have no actual principles outside of making money.

Yeah…move your money America…in the meantime we’re going to take large ad dollars to completely whore up our front page with a giant interstitial ad for Chase. Oh…and how fucking hilarious is it that while the whole page is covered in Chase logos and money, the leading story is:

tumblr_luep8nqcly1r5a75zo1_500.jpg

"THE 1 PERCENT DOCTRINE (WE’RE STILL YELLING): How The GOP Became A Party For The Rich"

You have got to be kidding me, right? Anyone who is going to The Huffington Post thinking that they represent the interests of the 99% and not the 1% at HuffPo are deluding themselves. The only symbol you represent to them is this one:

$

I wonder what small bank Arianna keeps her cash in?

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HuffPo’s new favorite flavor is apparently “black walnut.”
One thing they seem to love with almost every post or new scandal involving Herman Cain, is the angry/annoyed black man face. I’m a cynic, so sometimes I wonder if this is just planting that little tiny seed…you know the same tactic used against Obama…a little payback?
I’m not saying they are racist…but you can’t tell me that racism is only a disease of the far right. Racism and bigotry come in all shapes and sizes from all political spectrums. Even if it isn’t blatant racism…is it simply to plant a little fear…a little doubt? The extremists on the right did one hell of a job using this tactic against Obama to make him look like some scary-angry-black-radical-Muslim.
How about we look at how some white Republican political figures are portrayed on the HuffPo:


It’s like a reboot of Snow White. You’ve got Lovable, Pensive, Dopey, Smuggy, Fratty, Assy, I’mNotAThreat-y, and well…another Dopey. That’s gotta be confusing around the cottage.
I can’t say for sure this is some deliberate tactic…and I could be reading way too much into it…but hey…consider the source and tell me there isn’t a reason to wonder.

HuffPo’s new favorite flavor is apparently “black walnut.”

One thing they seem to love with almost every post or new scandal involving Herman Cain, is the angry/annoyed black man face. I’m a cynic, so sometimes I wonder if this is just planting that little tiny seed…you know the same tactic used against Obama…a little payback?

I’m not saying they are racist…but you can’t tell me that racism is only a disease of the far right. Racism and bigotry come in all shapes and sizes from all political spectrums. Even if it isn’t blatant racism…is it simply to plant a little fear…a little doubt? The extremists on the right did one hell of a job using this tactic against Obama to make him look like some scary-angry-black-radical-Muslim.

How about we look at how some white Republican political figures are portrayed on the HuffPo:

tumblr_luel408cvs1r5a75zo1_500.jpg

It’s like a reboot of Snow White. You’ve got Lovable, Pensive, Dopey, Smuggy, Fratty, Assy, I’mNotAThreat-y, and well…another Dopey. That’s gotta be confusing around the cottage.

I can’t say for sure this is some deliberate tactic…and I could be reading way too much into it…but hey…consider the source and tell me there isn’t a reason to wonder.

0 notes &

Here’s your Front Page Headline Roundup:
1. PHOTOS: Naomi Shows Off Her Top…And Her Bottom (is it too racy?)
2. 22 Celebrities Who Give Their Babies ‘Dog Names’
3. Kim and Kris Still Talking? (they can talk? I thought only a series of grunts was possible)
4. Where In Development Is The Carmen Sandiego Movie? 
5. WATCH: ‘Jeopardy!’ Contestant Gives Racy Answer (plus Alex is in a nighty) 
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Quick note, I’ve been mocking HuffPo a lot for all the Herman Cain coverage they had on the BlackVoices section, and the Burro story in LatinoVoices. Cain is pushed off BlackVoices and sadly the Burro story is gone. 
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I spoke too soon…Cain is back…now as martyr.

Here’s your Front Page Headline Roundup:

1. PHOTOS: Naomi Shows Off Her Top…And Her Bottom (is it too racy?)

2. 22 Celebrities Who Give Their Babies ‘Dog Names’

3. Kim and Kris Still Talking? (they can talk? I thought only a series of grunts was possible)

4. Where In Development Is The Carmen Sandiego Movie? 

5. WATCH: ‘Jeopardy!’ Contestant Gives Racy Answer (plus Alex is in a nighty) 

—-

Quick note, I’ve been mocking HuffPo a lot for all the Herman Cain coverage they had on the BlackVoices section, and the Burro story in LatinoVoices. Cain is pushed off BlackVoices and sadly the Burro story is gone. 

—-

I spoke too soon…Cain is back…now as martyr.

6 notes &

Opened the Huffington Post to this.
I love the idea of Quantum Mechanics, but there are aspects of it I just can’t wrap my head around. Ideas that are almost impossible to conceive. Like this for example:

You can’t for a second imagine that happening can you?
What’s fascinating about HuffPo’s image (besides it makes no sense at all), is that if you are going to go to Crazy Town, why not instead just take the exit and head over to Bat Shit Crazy?

Opened the Huffington Post to this.

I love the idea of Quantum Mechanics, but there are aspects of it I just can’t wrap my head around. Ideas that are almost impossible to conceive. Like this for example:

You can’t for a second imagine that happening can you?

What’s fascinating about HuffPo’s image (besides it makes no sense at all), is that if you are going to go to Crazy Town, why not instead just take the exit and head over to Bat Shit Crazy?

1 note &

Just when you thought HuffPo was running out of advertising space…somewhere they can put designer water ads! I think I saw a statistic that 40% of the world’s population still don’t have access to a Coke/PepsiCo product.

Just when you thought HuffPo was running out of advertising space…somewhere they can put designer water ads! I think I saw a statistic that 40% of the world’s population still don’t have access to a Coke/PepsiCo product.

5 notes &


The growing punitive tone of our national debate is not only inhumane, it undermines what needs to be done to turn around the economy for the sake of everyone — including the 1 percent.
-Arianna Huffington

Please forgive me, dear readers, as I am about to be punitive. 
When The Huffington Post first launched in 2005, there was definitely a void in the online media landscape for a more left leaning point of view. Sure there were many voices, but there were few with the ability to fuse news and commentary in a way that appealed to the progressive masses.
However, as time went on, it became apparent to many of us that The Huffington Post had an objective larger than simply presenting information on issues that were important to the progressives. To quote Arianna’s own bio on the site (emphasis added by me):  

In May 2005, she launched The Huffington Post, a news and blog site that quickly became one of the most widely-read, linked to, and frequently-cited media brands on the Internet. 

You see, HuffPo doesn’t view itself as a news outlet. It doesn’t simply see itself as a portal to bring information. It is a brand. An empire by design. And if you need any more evidence that HuffPo was always intended to be a branded powerhouse first, and disseminator of information second, you need only look at how it was founded:
Wikipedia:

In 1995 Breitbart saw the Drudge Report and was so impressed that he emailed Matt Drudge. Breitbart said, “I thought what he was doing was by far the coolest thing on the Internet. And I still do.”[4] Breitbart described himself as “Matt Drudge’s bitch”[8] and selected and posted links to other news wire sources. Later Matt Drudge introduced him to Arianna Huffington (when she was still a Republican)[6] and Breitbart subsequently assisted her (after she became a progressive) in creating her website.
…

He changed his political views after experiencing an “epiphany" during the Clarence Thomas hearings, and now describes himself as “a Reagan conservative” with libertarian sympathies.[2]
So am I saying that we’ve all been duped? That the reason Arianna Huffington founded the Huffington Post was simply because she saw an opportunity on the left to establish what was already an overcrowded space on the right of the online political spectrum?
 Yes I am. 
—-
While I’ve mentioned it before in another post, I think it bears repeating that one of the most stylized but accurate films to deal with class, race, and culture, is the Bill Duke directed Deep Cover. It’s a film full of complex themes and difficult moral dilemmas. At one pivotal point during a large drug deal between a Latin cartel, a white Jewish Lawyer, and a black undercover cop whose lost his way, the following is said masterfully by Jeff Goldblum:

David Jason: It’s completely synthetic, therefore no growing, no refining, no peasants. Best of all, no international borders, no customs agents. There in that case in front of you are two detailed prospecti on marketing, anticipated cash flow, and so forth. Hector Guzman: You racist Americans. You just want to cut us poor Hispanics completely out of the market. David Jason: No, Mr. Guzman. I think you know that there’s no such thing as an American anymore. No Hispanics, no Japanese, no blacks, no whites, no nothing. It’s just rich people and poor people. The three of us are all rich, so we’re on the same side. 

Now I’m not saying that Arianna Huffington doesn’t care about poor people. I’m not saying she doesn’t have genuine feelings about the decline of America or how far we’ve fallen. What I am saying is that she does not, and hasn’t for quite some time, lived a lifestyle anywhere similar to the 99% of Americans that The Huffington Post is sucking up to. She lives in an 8,000 Sq Ft home, she hob nobs with celebrities, and she’s jet setting all over the world building up her empire.
Arianna sympathizes with the 99%, but she’s not one of them. Her insular world puts her out of touch which also puts The Huffington Post out of touch. It makes almost everything they cover, everything they say, tone deaf. 
As a long time blogger and sometimes social media/PR expert, allow me to give you some examples of what I mean.

While HuffPo and Arianna are constantly berating banks and the banking industry, she’s also hobnobbing with the same crowd. 

How often do you think Edward R. Murrow dined with executives from one of the largest fashion brands in the world? Marc Menesguen is the head of L’Oreal’s Strategic Marketing Deparment. You think they were talking makeup tips or branding?

Not to shabby digs. Think she took the subway? The NAA is an organization of influential Latino business leaders. This was the 11th Annual Wall Street Summit. It included: 

Jaime Dimon, CEO & Chairman of JPMorgan Chase & Co.; The Honorable Carlos Gutierrez, 35th U.S. Secretary of Commerce and Citigroup’s Vice Chairman of Institutional Clients Group; The Honorable John C. Liu, New York City Comptroller;
…The event will also include a fireside chat with U.S. Securities & Exchange Commissioner Luis A. Aguilar and NAA Inc. Chair of the Board and former U.S. Securities & Exchange Commissioner Roel C. Campos. 

I didn’t see anyone from Occupy Wall Street on the list, but I guess that might have been a little awkward.
  
From the General Mills blog (emphasis added by me)

Staying true to her belief that people want to engage with content that brings together humor, humanity and purpose, Arianna Huffington tapped into all three of these characteristics today during a presentation to a packed auditorium of General Mills marketers.
Huffington, who is president and editor-in-chief of the AOL Huffington Post Media Group, was in town to share her insights on the popularity of new media and her first hand perspective on what it takes to succeed in this “golden age for consumers.”

It truly is a Golden Age, isn’t it? You feeling golden consumers?

Huffington explained that Huffington Post is a “platform of tens of thousands of bloggers, but it’s not a free-for-all. We wanted to bring together the best of the old with the best of the new. We wanted quality.” For her, that meant having quality editors and journalists on staff, setting guidelines for content, and monitoring comments, but also encouraging rich conversations from passionate perspectives.

Wait, there are guidelines for content? Where’s that line…apparently somewhere further down from “Woman Poses Nude With Dead Horse” (and there are photos).

While some marketers become concerned and remain silent after reading critical online conversations about their brands or opinions, Huffington emphasized the importance of staying in the arena and engaging your customers in a two-way conversation. “You cannot hide behind a glossy ad,” she said. “It is no longer about presenting a certain appearance and moving on, because word of mouth is everywhere.” She added that consumers don’t just take news in, “we share it, we pass it on, we add to it, and that’s one of the things we love. We love inviting people to participate.”

Allow me to reiterate what I said above and just bring it home with the points from Arianna. The Huffington Post is a brand in the appearance of a news organization, not a news organization that has a brand. Everything you see is intended for consumption as a product. And you dear readers…aren’t readers…you are consumers. You are a measured product that is buying a product. Every time you pass it on or add to it you become an extension of The Huffington Post brand.
You are nothing but a number and that number begins with this: $ 

What…were they out of cake? Oh wait…we eat cake.
—-

Arianna Huffington is a marketing genius. I do not say that lightly. She has convince millions of people that there is substance behind the surface of The Huffington Post. The quote above, is a fascinating illustration of what I’ve been saying.
Goethe is the author of Faust. In the story the Devil makes a bet with God that he can take away his favorite human from his righteous pursuits of knowledge. Faust, who is impatient and frustrated with his inability to truly comprehend the world, makes a deal with the Devil and Faust is given everything he desires. 
The quote above has already been re-tweeted and people are expressing how much they love it. The problem is, Goethe never said it.
We news consumers have made our deal with the devil. We’ve become frustrated with our lack of knowledge, our ability to truly comprehend our world. We are saddened and lost and so we gladly sign away our souls in order to have everything revealed to us.
The problem…much like the Goethe quote…is that it’s all a convenient lie to make us feel good. How do you feel now? 
#fearless

The growing punitive tone of our national debate is not only inhumane, it undermines what needs to be done to turn around the economy for the sake of everyone — including the 1 percent.

-Arianna Huffington

Please forgive me, dear readers, as I am about to be punitive. 

When The Huffington Post first launched in 2005, there was definitely a void in the online media landscape for a more left leaning point of view. Sure there were many voices, but there were few with the ability to fuse news and commentary in a way that appealed to the progressive masses.

However, as time went on, it became apparent to many of us that The Huffington Post had an objective larger than simply presenting information on issues that were important to the progressives. To quote Arianna’s own bio on the site (emphasis added by me):  

In May 2005, she launched The Huffington Post, a news and blog site that quickly became one of the most widely-read, linked to, and frequently-cited media brands on the Internet. 

You see, HuffPo doesn’t view itself as a news outlet. It doesn’t simply see itself as a portal to bring information. It is a brand. An empire by design. And if you need any more evidence that HuffPo was always intended to be a branded powerhouse first, and disseminator of information second, you need only look at how it was founded:

Wikipedia:

In 1995 Breitbart saw the Drudge Report and was so impressed that he emailed Matt Drudge. Breitbart said, “I thought what he was doing was by far the coolest thing on the Internet. And I still do.”[4] Breitbart described himself as “Matt Drudge’s bitch[8] and selected and posted links to other news wire sources. Later Matt Drudge introduced him to Arianna Huffington (when she was still a Republican)[6] and Breitbart subsequently assisted her (after she became a progressive) in creating her website.

He changed his political views after experiencing an “epiphany" during the Clarence Thomas hearings, and now describes himself as “a Reagan conservative” with libertarian sympathies.[2]

So am I saying that we’ve all been duped? That the reason Arianna Huffington founded the Huffington Post was simply because she saw an opportunity on the left to establish what was already an overcrowded space on the right of the online political spectrum?

 Yes I am. 

—-

While I’ve mentioned it before in another post, I think it bears repeating that one of the most stylized but accurate films to deal with class, race, and culture, is the Bill Duke directed Deep Cover. It’s a film full of complex themes and difficult moral dilemmas. At one pivotal point during a large drug deal between a Latin cartel, a white Jewish Lawyer, and a black undercover cop whose lost his way, the following is said masterfully by Jeff Goldblum:

David Jason: It’s completely synthetic, therefore no growing, no refining, no peasants. Best of all, no international borders, no customs agents. There in that case in front of you are two detailed prospecti on marketing, anticipated cash flow, and so forth. 
Hector Guzman: You racist Americans. You just want to cut us poor Hispanics completely out of the market. 
David Jason: No, Mr. Guzman. I think you know that there’s no such thing as an American anymore. No Hispanics, no Japanese, no blacks, no whites, no nothing. It’s just rich people and poor people. The three of us are all rich, so we’re on the same side. 

Now I’m not saying that Arianna Huffington doesn’t care about poor people. I’m not saying she doesn’t have genuine feelings about the decline of America or how far we’ve fallen. What I am saying is that she does not, and hasn’t for quite some time, lived a lifestyle anywhere similar to the 99% of Americans that The Huffington Post is sucking up to. She lives in an 8,000 Sq Ft home, she hob nobs with celebrities, and she’s jet setting all over the world building up her empire.

Arianna sympathizes with the 99%, but she’s not one of them. Her insular world puts her out of touch which also puts The Huffington Post out of touch. It makes almost everything they cover, everything they say, tone deaf. 

As a long time blogger and sometimes social media/PR expert, allow me to give you some examples of what I mean.

While HuffPo and Arianna are constantly berating banks and the banking industry, she’s also hobnobbing with the same crowd.

How often do you think Edward R. Murrow dined with executives from one of the largest fashion brands in the world? Marc Menesguen is the head of L’Oreal’s Strategic Marketing Deparment. You think they were talking makeup tips or branding?


Not to shabby digs. Think she took the subway? The NAA is an organization of influential Latino business leaders. This was the 11th Annual Wall Street Summit. It included: 

Jaime Dimon, CEO & Chairman of JPMorgan Chase & Co.; The Honorable Carlos Gutierrez, 35th U.S. Secretary of Commerce and Citigroup’s Vice Chairman of Institutional Clients Group; The Honorable John C. Liu, New York City Comptroller;

…The event will also include a fireside chat with U.S. Securities & Exchange Commissioner Luis A. Aguilar and NAA Inc. Chair of the Board and former U.S. Securities & Exchange Commissioner Roel C. Campos. 

I didn’t see anyone from Occupy Wall Street on the list, but I guess that might have been a little awkward.

  

From the General Mills blog (emphasis added by me)

Staying true to her belief that people want to engage with content that brings together humor, humanity and purpose, Arianna Huffington tapped into all three of these characteristics today during a presentation to a packed auditorium of General Mills marketers.

Huffington, who is president and editor-in-chief of the AOL Huffington Post Media Group, was in town to share her insights on the popularity of new media and her first hand perspective on what it takes to succeed in this “golden age for consumers.”

It truly is a Golden Age, isn’t it? You feeling golden consumers?

Huffington explained that Huffington Post is a “platform of tens of thousands of bloggers, but it’s not a free-for-all. We wanted to bring together the best of the old with the best of the new. We wanted quality.” For her, that meant having quality editors and journalists on staff, setting guidelines for content, and monitoring comments, but also encouraging rich conversations from passionate perspectives.

Wait, there are guidelines for content? Where’s that line…apparently somewhere further down from “Woman Poses Nude With Dead Horse” (and there are photos).

While some marketers become concerned and remain silent after reading critical online conversations about their brands or opinions, Huffington emphasized the importance of staying in the arena and engaging your customers in a two-way conversation. “You cannot hide behind a glossy ad,” she said. “It is no longer about presenting a certain appearance and moving on, because word of mouth is everywhere.” She added that consumers don’t just take news in, “we share it, we pass it on, we add to it, and that’s one of the things we love. We love inviting people to participate.”

Allow me to reiterate what I said above and just bring it home with the points from Arianna. The Huffington Post is a brand in the appearance of a news organization, not a news organization that has a brand. Everything you see is intended for consumption as a product. And you dear readers…aren’t readers…you are consumers. You are a measured product that is buying a product. Every time you pass it on or add to it you become an extension of The Huffington Post brand.

You are nothing but a number and that number begins with this: $ 

What…were they out of cake? Oh wait…we eat cake.

—-

Arianna Huffington is a marketing genius. I do not say that lightly. She has convince millions of people that there is substance behind the surface of The Huffington Post. The quote above, is a fascinating illustration of what I’ve been saying.

Goethe is the author of Faust. In the story the Devil makes a bet with God that he can take away his favorite human from his righteous pursuits of knowledge. Faust, who is impatient and frustrated with his inability to truly comprehend the world, makes a deal with the Devil and Faust is given everything he desires. 

The quote above has already been re-tweeted and people are expressing how much they love it. The problem is, Goethe never said it.

We news consumers have made our deal with the devil. We’ve become frustrated with our lack of knowledge, our ability to truly comprehend our world. We are saddened and lost and so we gladly sign away our souls in order to have everything revealed to us.

The problem…much like the Goethe quote…is that it’s all a convenient lie to make us feel good. How do you feel now? 

#fearless